The guest's mindset transitions from Holiday cooking and baking to a clean start to the year with healthier cooking and meal prep goals. I brought this story to life with imagery of fresh meal options that are easy to prepare. Included are the priority categories of the new hydration, kitchen and food storage assortments. As well as a lifestyle Valentine's Day treatment to a driver to shop the total assortment.
This page is the next click from the healthier cooking driver so I created the look and feel to be cohesive with the landing page above.