Pop-up Lightbox on the home page created leads by offering a $52 stackable coupon code with submission of email address. A landing page was created for the social and display retargeting campaigns offering the same $52 off coupon.
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Created an interactive football experience designed for mobile consumption. Clicks led players to the landing page. Engaged leads are hot leads.
Game Instructions
Playing Field
Player Results
A Lead Generation form that actually worked. Lead Frenzy was considered successful averaging 3,000 email signs up per day. Ecomm sales finished +19% to forecast and +39% YOY growth.