Congress designated May as National Military Appreciation Month in 1999 to ensure the nation was given the opportunity to publicly demonstrate their appreciation for the sacrifices and successes made by our service members - past and present.
Drive incremental sales to the military/veteran audience while building brand loyalty with these audiences.
The 21 day event generated $22.7 million in sales.
• Sales of $22.7M vs. $16.7M last year.
• 131% to goal
• Units: 5274 Military Lives Improved